Business Details
12 Years
experience
Your Trusted Branding & Design Partner in Northern Michigan
With over a decade of experience in visual storytelling and brand strategy, I specialize in transforming concepts into compelling brand identities. My expertise spans graphic design, photography, and motion graphics, serving clients from wellness brands to electronic music innovators. Having worked extensively with CBS Television Stations, I bring a broadcast-level precision to every project. My approach combines strategic thinking with artistic vision to create connections that resonate globally. Based in Northern Michigan, I leverage local inspiration to deliver work that captivates audiences worldwide.From logo design to comprehensive brandscapes, I ensure every element aligns with the client's core message. My portfolio demonstrates a proven ability to elevate brands through cohesive visual narratives. Clients benefit from my hands-on involvement in every stage of the creative process. Whether redesigning established brands or building new identities, I prioritize lasting impact. My work reflects a commitment to excellence that has defined my career since 2014.
Services
Brand Creation
Logo Design
Packaging Design
Photography
Motion Graphics
Website Design
Label Design
Brandscapes
Broadcast Animation
Product Launch Branding
Details
- Year established: 2014
Highlights and features
- 11 years of broadcast design experience at CBS Television Stations
- Portfolio featuring diverse clients from wellness brands to music labels
- Unique integration of brand strategy with photography expertise
- Proven track record in global brand creation and redesigns
- Hands-on approach from concept development to final execution
Services
Brand Creation
Developing comprehensive brand identities from concept to execution. Specializing in creating cohesive visual systems that communicate brand values through logos, color palettes, and typography. Clients receive strategic brand guidelines ensuring consistency across all platforms. This service helps businesses establish strong market presence through memorable visual storytelling.
Packaging Design
Creating eye-catching packaging solutions that reflect brand personality while meeting functional requirements. The process includes concept development, structural design, and print production. Services cover label design for beverages, cosmetic packaging, and retail product boxes. Each design balances aesthetic appeal with practical considerations for manufacturing and distribution.
Motion Graphics
Producing dynamic visual content for broadcast, digital, and event applications. Capabilities include title sequences, explainer animations, and promotional videos. Drawing from 11 years of broadcast experience, this service delivers high-impact motion design for television stations, music labels, and corporate clients needing engaging video content.
Photography
Capturing professional images that tell compelling brand stories. Services include product photography, environmental portraits, and location shoots in Northern Michigan and international destinations. The approach combines technical precision with artistic composition to create imagery that resonates emotionally with target audiences across marketing materials and digital platforms.
Website Design
Creating responsive, user-friendly websites that reflect brand identity while optimizing user experience. Services include layout design, content organization, and integration with branding elements. The process covers everything from initial wireframes to final implementation, ensuring websites effectively communicate brand messaging while meeting functional business needs.
People
Sheri Kowalski
Graphic Designer & Brand Expert
With 11 years at CBS Television Stations and experience creating brands for global clients, Sheri combines broadcast-level precision with artistic vision. Her work spans brand strategy, motion graphics, and photography across diverse industries.
Questions
What industries do you specialize in?
I work with wellness brands, music labels, beverage companies, and local businesses needing visual identity solutions. My experience spans packaging design, broadcast animation, and brand strategy across diverse sectors.
Can you handle both branding and production?
Yes, I manage projects from concept development through final production, including packaging design, website implementation, and print materials. This ensures brand consistency across all deliverables.
Do you work with international clients?
Absolutely. While based in Northern Michigan, I've collaborated with clients in Detroit, New Zealand, and Bhutan through remote project management and location photography assignments.
What's your approach to brand strategy?
I combine market research with creative direction to develop brand identities that connect emotionally with target audiences. This includes creating visual systems that maintain consistency across all brand touchpoints.
How do you ensure design quality?
Drawing from broadcast design experience, I apply rigorous quality standards to every project. This includes multiple review stages and testing designs across different applications before final delivery.
