Business Details
22 Years
experience
Your Trusted Event & Sports Photographer in San Francisco
Jeff Cable was founded by Jeff Cable, a professional photographer with over two decades of experience capturing moments that transcend time. Starting his career in the San Francisco Bay Area in 2004, Jeff transitioned from a corporate marketing executive to a globally recognized photographer, covering eight Olympic Games for Team USA. His work spans diverse genres, including Olympic sports, weddings, corporate events, and travel photography, reflecting his passion for storytelling through the lens. Jeff combines technical expertise with an innate ability to make subjects feel at ease, resulting in authentic, emotionally resonant images.Beyond client work, he leads international photo tours and offers free online classes, amassing millions of views. His commitment to community service through organizations like Make-A-Wish Foundation underscores his dedication to using photography as a force for good. With accolades such as the 2025 World Sports Photography award, Jeff Cable stands as a testament to creativity, experience, and a relentless pursuit of excellence.
Services
Olympic Photography
Wedding Photography
Corporate Events
Bar/Bat Mitzvahs
Photo Tours
Headshots
Travel Photography
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of experience photographing Olympic Games and high-profile events.
- Our team excels at capturing genuine emotions and unposed moments.
- We provide personalized service for local and international clients.
- Our founder is a globally recognized photography educator with millions of online views.
- We combine artistic vision with technical expertise for flawless results.
What people say
Genuine smiles
Perfectly captured moments
Professional and fun
Stunning images
Amazing storytelling
Services
Olympic Photography
Specializing in Olympic-level sports photography, we capture dynamic action and emotional triumphs with precision. Our work with Team USA across eight Olympic Games demonstrates technical mastery and unparalleled access. Clients receive high-impact images that preserve athletic excellence for generations.
Wedding Photography
We document weddings with artistic authenticity, balancing candid moments and traditional portraits. From intimate gatherings to destination weddings, our approach ensures timeless images that reflect each couple's unique story and personality through natural, unposed photography.
Corporate Events
Providing professional coverage for corporate functions, product launches, and executive portraits. Our team captures key moments while maintaining discretion, delivering polished images that align with brand narratives and marketing objectives for businesses in the San Francisco Bay Area and beyond.
Bar/Bat Mitzvahs
Expert documentation of Jewish coming-of-age ceremonies, combining cultural sensitivity with creative storytelling. We capture both traditional rituals and joyous celebrations, ensuring families receive vibrant, emotionally rich images that preserve these milestone events for future generations.
Photo Tours
Guided photography expeditions to global destinations, combining instruction with hands-on experience. Led by Jeff Cable, these tours offer unique opportunities to develop skills while capturing stunning landscapes and cultural moments in locations across six continents.
People
Jeff Cable
Founder/Lead Photographer
Professional photographer with 20+ years experience covering eight Olympic Games and thousands of events. Transitioned from corporate marketing executive to globally recognized photography educator and award-winning visual storyteller.
Annette
Creative Partner
Collaborates on event coverage and album design, contributing creative vision to client projects. Plays integral role in delivering cohesive visual narratives for weddings and milestone celebrations.
Questions
What types of events do you photograph?
We specialize in Olympic sports, weddings, corporate events, Bar/Bat Mitzvahs, and travel photography. Our expertise extends to both large-scale international events and intimate local celebrations.
How far in advance should I book your services?
For Olympic Games coverage or popular travel destinations, we recommend booking 12-18 months in advance. Local events typically require 6-12 months' notice to ensure availability.
Do you offer international travel for assignments?
Yes, we regularly travel worldwide for photography assignments. Our experience includes projects across six continents, with established logistics for seamless global event coverage.
What sets your photography style apart?
We focus on authentic storytelling through natural lighting and candid moments, while maintaining technical precision. Our approach creates emotionally resonant images that feel both artistic and genuine.
Can we receive unedited versions of our photos?
Yes, all clients receive both edited and unedited versions of their images. Our post-processing enhances natural qualities while preserving the authentic atmosphere of each captured moment.
